How to Market and Promote your Games and Apps, Part 2/4
This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services. Welcome to Part 2 of the iOS App Marketing series! In the first part of the series, we gave some ideas of things you can do during the pre-development and development phases to make sure you’re […] By Felipe Laso-Marsetti.
Where to Go From Here?
In this section we’ve covered what you can do when your product is on the App Store or ready to be released. You can certainly be more aggressive here with your marketing considering you now have a complete product (or at least close to completion) and can easily divulge features, screenshots, videos and more without fear of delays or failing to deliver.
You’ve also seen some advice from fellow developers on the usage of trailers, promo codes, contests, giveaways and getting reviews!
Once again we go back to our mantra of focusing on your target audience. Always keep them in mind when marketing and publicizing your product.
You’re ready for Part 3 of this series, which covers a few of the things you can do well after release in order to keep your app alive and maintain a steady number of downloads.
If you enjoyed this post, you should definitely check out Jeremy Olson’s App Making Course – it’s a great online video course that focuses on the design & marketing side of making apps, and has a ton of great advice.
If you have any tips or advice for other developers about effective ways to market your apps in the release phase, please join the forum discussion below!
This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services.